The Firestone Tyre and Rubber Company is an American tyre establishment founded in 1900. They were one of the pioneering companies for the manufacturing of tyres across the globe. Since then, the Japanese company Bridgestone has bought out the company, taking over all operations. Many people buy Firestone tyres and they are certainly among the leading tyres found on the market today. They pride themselves on manufacturing tyres using the latest technology and spend a large amount of money on research and development before launching a new product.
Heritage
There has always been a strong history of Firestone in motor racing as the first Indianapolis 500 winner was using Firestone tyres. Since then 62 other winners of the famous ‘Indy 500’ have all been using Firestone tyres while crossing the chequered flag. Firestone was one of the very first tyre manufacturing companies to produce a Non-Skid tyre. Most of the early tyres had a smooth tread which meant that handling them on high speeds were dangerous as there was no proper grip. Firestone led the way in producing a Non-skid tread, of which the prototype is still applicable in today’s tyre manufacturing world. From this it is quite clear to see that Firestone has a rich history in manufacturing and marketing vehicle tyres.
High level of research and development
Being one of the forerunners in tyre innovation, Firestone spends a large amount of time and money on research and development. They take safety standards very seriously and believe in producing a product that is of a high quality and is extremely safe to use. For instance, one of their recently launched ‘Firehawk’ tyres has been specifically designed to focus on handling and braking in wet conditions. They believe in promoting confident driving and braking, especially on corners. By doing so, Firestone ensures that all of their tyres are of the highest quality and have been thoroughly tested before launching them in to the market.
Large range of tyres
Firestone manufactures tyres for a range of vehicle such as minivans, SUV’s, luxury cars, trucks and even sports cars. Their inventory of tyres is extremely large as they look to dip in to a variety of market segments. The prices of these tyres are also highly competitive as they want to make their product affordable and easily available. In today’s market Firestone has launched a number of different series of tyres, each specifically designed to focus on one aspect of driving or one type of vehicle.
The ‘Transforce’ series is designed to power light trucks and commercial vehicles. It focuses on providing the customer a long life span and a comfortable ride. The ‘Winterforce’ series on the other hand specialises in providing great traction and support on snowy roads. Driving in icy and wet conditions can be extremely dangerous, and Firestone has specifically designed a series of tyres to make the customer feel safe and confident in such driving conditions.
Firestone is one of the leading vehicle tyre manufacturers across the globe. Their rich history and passion for innovation has seen them becoming increasingly successful over the years. They spend a great deal of time and money on ensuring that their tyres are safe to drive.